This includes all poster or kiosk advertising within shopping centres or malls and also includes cinema advertising either on pre movie screenings or posters.
Shopping Centre and Mall advertising relates primarily to the existing tenants in the precinct but can also provide awareness of lifestyle, leisure and retail products in close proximity to time when consumers are likely to make purchase decisions.
Generally, Cinema advertising media is useful to appeal to the younger demographic or drive local business awareness. You are delivering your message to a captive audience and usually works best for point-of-purchase campaigns. Remember it's not just on the big screen, but on ticket stubs, popcorn boxes, throughout the cinema (often illuminated advertising) and in lobby digital remotes.
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