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Anyone trodding around the foreshore of the Brisbane River on Tuesday morning may have seen a rather strange sight on the water - a giant, inflatable yellow duck sitting proudly atop a beautifully calm surface.

And we were responsible!

Billboard Connection, working with PA Foundation, have helped put together a campaign for the Great Brisbane Duck Race raising money for cancer research.  Not only did this campaign have a great impact on joggers and walkers by the river, but this campaign also went viral throughout the Twitterverse, with so many commenters and people sharing with their own networks - a great way to spread your word cost effectively.

If you're looking for a punchy, stand-out form of outdoor advertising to help you be seen, inflatable billboards are a great option.