This includes the sides and interiors of buses, rail station banners, escalator strips, pillar wraps, platform floor and cross tunnel posters. Bus advertising is still one of the most popular forms of advertising because of it's sheer coverage, frequency and reach.
Transit media and bus advertising is useful to connect to busy commuters on their way to work, study or play. Due to the often longer dwell time spent at these locations, your message can be more detailed and capture interest to act as a reminder for consumers when considering purchase decisions whilst they are out and about.
Transit shelters can be either single or double-sided, giving the option for building even greater brand awareness. These offer 24 hour visibility to both pedestrian and vehicle traffic.
Bus shelter advertising is also often found in locations where other outdoor advertising options are not available. the introduction of technology like QR codes (accessed from Smartphones) can now also bring you greater engagement with your customers while they have greater 'dwell time' waiting for their bus/train/tram.
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Check out some of these extraordinary uses of bus advertising and how creative you can be with the medium. Want REAL impact? Think of how your product or service interacts with bus advertising!
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