It is a well-known fact that Australians love the great outdoors, particularly in summer.

Summer is the perfect time of year for cranking up your outdoor advertising campaigns, as people spend more time outdoors and are in a generally positive mindset.

Consider some of the statistics:

More than 75% of people are engaged in more outdoor activities during summer;

Over 90% of people engage in some form of outdoor activities during the summer months, including socialising, shopping, going out to dinner and visiting the beach/park.

Contact us to help put together your outdoor campaign for this ‘happy season.’

Source: OMA “Inside Outdoor” November 2011

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